Brand founder and creative director Betu Kumesu discovered the untapped wealth of the Nigerian leather industry and how it supplies the most luxurious fashion brands around the world when she relocated to Lagos with her husband. Every year the same luxurious French and Italian fashion houses dispose of the unused leather and part of it is shipped back to Nigeria.
Kumesu’s commitment to sustainability is at the brand’s core using highest quality remnants of the luxury fashion industry to create gorgeous handbags at a very democratic price. This is the launch of mindful luxury where resources and price points are managed at their bests.
Kumesu sustainable ethos extends to social responsibility with the exclusive use of local craftsmen based in Lagos to hand produce the bags. As the demand grows new craftsmen are trained and employed in the factory to create the bags.